Sales Consulting

SBR Consulting are the experts in sales consulting. We provide our clients with the most effective and efficient approach to improve sales. We drill down to understand the objective reality of the situation and design a bespoke program to increase their sales revenue.

We provide many forms of sales consulting depending on the needs of our clients. These include:

  • Helping companies restructure, define or create a sales process
  • Establishing the correct KPIs, strategy, or incentives
  • Designing programs to enable top sales people to make a smooth transition into management
  • Defining the key measurables within an organisation & how they should be used
  • Providing consistency in the approach to market
  • Writing company sales manuals & sales leadership manuals
  • Establishing the correct approach to recruitment & retention

Our Methodology Sales Consulting

Our approach to sales consulting consists of four stages: Research, Consult, Create and Embed. Each stage can be dealt with in isolation or can be delivered as a complete program to maximise return on investment.


At SBR Consulting, research is an integral part of our sales consulting process. Many of our clients have invested in other training programs which did not give them the expected return on investment because it was not tailored to their specific culture. Most businesses have their own strengths, weaknesses, quirks, needs, challenges, cultures, etc. We understand that research is essential for the long term success of a program, and our thorough investigative approach gives us the edge in the sales consulting arena. Our research can include:

Sales Consulting

  • Review of sales strategy
  • Review of sales talks and presentations
  • Review of commission structures
  • Sales competency based interviews
  • Shadowing team meetings
  • Phone/Field Shadowing
  • Tracking of sales team activity through application of our CSF tool
  • Behavioural Profiling
  • Benchmarking Sales Capability


We feedback our research findings and advise on the next steps. We then collaborate with you by discussing the issues and deciding on a course of action in line with your strategy. Our expertise can help to establish the correct:

Sales Consulting

  • Strategy
  • Structure of Program
  • KPIs
  • Incentives
  • Approaches to Recruiting and Retention
  • Competency Frameworks


We create bespoke programs that are specific, relevant and clear, which aim to change behaviour in both sales individuals and sales managers. These programs can include:

Sales Consulting

  • Sales Methodologies
  • Sales Tools
  • Sales Processes
  • Sales Pipelines
  • Sales Manuals (for procedures and development)
  • Word tracks for both phone and face-to-face sales
  • Commission Structures and incentive programs
  • Sales Competency Frameworks
  • Business Development for Consultants


This final stage is where we deliver the solution and provide on-going support to ensure understanding and integration of successful sales habits. The ways in which we implement lasting behavioural changes are:

Sales Consulting

  • Delivery of Bespoke Programs
  • Individual Sales Coaching & Mentoring
  • Group Coaching
  • Outsourced Sales Management
  • Sales Shadowing Sessions (phone / field)
  • Conferences / Key Note Speeches
  • Sales activity tracker – Online CSF Tool
  • Just in time learning solutions
  • Video analysis
  • Experiential learning
  • SBR Online Sales Community

SBR Consulting’s sales consulting can help you dramatically improve your organisation’s sales results. Take the first step today, give us a call at +44 (0)845 873 3939, send us an email, or fill out our contact form to learn how we can help you achieve dramatic increases in sales results.