I recently attended a seminar with a number of different speakers that were discussing aspects of business development and sales success. One of the speakers shared the thought that in their mind, the key is to remember 4 words – “Pick up the phone”.
It is hard to argue with this on a simplistic level as time and again, what we observe with our clients is that activity levels are well below where they need to be to ensure that they have consistently full pipelines. Continue reading

